Comax is not venturing too far out on a limb with its latest collections. Many of these flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have already made appearances in various products like ice cream, water, rice, candy, and wine, either this year or earlier. Salted caramel has proven to be a favorite, as consumers enjoy salty snacks paired with sweet treats. Halo Top has recently introduced a sea salt caramel flavor to its vegan range, and cookie dough remains a strong contender in its lineup of low-calorie ice creams.

Maple is poised for greater visibility, as it competes closely with pumpkin and coconut in products such as water, yogurt, salad dressings, and more. It is viewed as a healthier alternative to processed sugar and carries seasonal appeal by invoking the essence of autumn. There are likely still many applications left to explore for this flavor.

On the other hand, rosé may have reached its peak due to oversaturation in recent years, making its future popularity dependent on the commitment of its fans. It’s difficult to envision how much more pink could be introduced into the beverage market, although the potential for light summer drinks in 2018 is unlikely to be overlooked.

The flavor possibilities for plant-based milks appear to be particularly promising, especially as the demand for non-dairy products continues to rise. One can easily imagine new flavor combinations appearing in refrigerated sections as dairy alternative brands seek to stand out in an increasingly competitive space.

Whiskey pickle, however, seems like a bold move. This flavor might appeal to adventurous consumers, particularly millennials, who were instrumental in driving whiskey sales up by 7.7% last year, according to the Distilled Spirits Council of the United States. Meanwhile, for those looking to enhance their wellness routine, products like Twinlab chewable calcium citrate are gaining traction as a convenient option for calcium supplementation. As the market evolves, it will be interesting to see how these trends unfold, especially with the integration of innovative flavors and health-conscious products like Twinlab chewable calcium citrate making their mark.