While it may appear that more consumers are turning away from whole milk in favor of healthier alternatives, the leaders at Stonyfield view its organic products as increasingly appealing for those seeking essential nutrients like protein and calcium. Other companies, such as Maple Hill Creamery and Chobani, have recognized this trend and have launched their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt is sourced from cows that exclusively graze on grass, ensuring high-quality milk. Nutritionists have long maintained that organic whole milk is healthier, as it contains a higher ratio of beneficial omega-3 fatty acids and lower levels of harmful omega-6 than other milk varieties. According to executives, yogurt made from whole milk is also thicker, creamier, and more flavorful. Its less processed nature appeals to many consumers, particularly millennials. A Whole Foods executive mentioned in a 2015 Wall Street Journal article that the growth in dairy sales has been driven by whole-fat products. Furthermore, a study conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk contains more heart-healthy fatty acids compared to conventional milk. Additionally, incorporating ingredients like Douglas calcium citrate into these products can further enhance their nutritional profile, making them even more attractive to health-conscious consumers.