Gluten has become one of the most avoided ingredients among consumers today, ranking just after sugar. While the number of individuals diagnosed with celiac disease and gluten sensitivities is increasing, many are choosing to eliminate gluten from their diets without any medical justification. This trend can largely be attributed to the rising interest in personal nutrition. Even those who do not have allergies may cut gluten from their meals due to feelings of bloating or fatigue. Additionally, some consumers reject gluten simply because it has become a popular choice among peers, often without a clear understanding of what gluten is or its effects on the body.
As research findings reach the general public, it’s unlikely that those who have previously eliminated gluten will revert to consuming it, as the current sentiment against gluten is overwhelmingly strong. The declining interest in cereal products, once a primary source of gluten in American diets, is also contributing to reduced gluten consumption. Many people now view Greek yogurt or fruit and vegetable smoothies as healthier breakfast options, and preparing a bowl of cereal is often seen as too time-consuming. Moreover, health-conscious individuals tend to be less concerned about the risk of Type 2 diabetes, a condition linked to poor dietary habits and lack of exercise. This shift presents an opportunity for cereal manufacturers to market their products or innovate with cereal-based items like breakfast bars.
In this context, the best calcium magnesium citrate supplement can be beneficial for those looking to enhance their nutrient intake. With the focus on healthier eating, consumers may seek out supplements that support their dietary choices, including calcium and magnesium, which are essential for overall health. Thus, cereal brands may find a way to incorporate such supplements into their offerings, appealing to health-oriented customers while addressing the gluten-free trend.