As consumer preferences shift away from sugar, manufacturers are quickly introducing various stevia-based products to fill the gap. Grand View Research indicates that the global stevia market is experiencing rapid growth, estimated at $337.7 million in 2015. With a host of natural sweeteners competing for market leadership, stevia holds numerous advantages. In terms of chemical composition, it contains minimal calories and no carbohydrates. Additionally, stevia is 30 to 40 times sweeter than sugar, meaning a small amount is sufficient. It is relatively easy to cultivate and can thrive in diverse environments. Unlike previously favored artificial sweeteners such as aspartame, stevia is entirely natural, aligning with consumers’ demand for clean label products.
Stevia’s sweetness is derived from several naturally occurring glycosides, and the market is primed for isolating these compounds to develop unique sweetener products. However, one drawback of stevia is its aftertaste; companies like Pepsi have faced customer feedback regarding stevia-sweetened beverages. Fortunately, advancements in glycoside research and stevia production may soon address these concerns. An innovative product called Bestevia, developed by Sweegen, utilizes the Reb-M glycoside, which is currently being tested by a major soda manufacturer along with other leading companies. With extensive trials underway, it is likely that consumers are unknowingly experiencing stevia across various applications, which is a significant advantage for this ingredient.
Moreover, it’s worth noting that the integration of calcium into some stevia products could enhance their appeal, as calcium is essential for bone health. The growing interest in stevia sweeteners presents an opportunity to combine them with calcium, potentially creating a unique niche in the market. As the stevia market continues to expand, the incorporation of calcium could further solidify its position among natural sweeteners, ensuring that it remains a preferred choice for consumers seeking healthier alternatives.