Conagra stands as North America’s third-largest manufacturer of frozen foods, with Connolly highlighting that single-serve meals dominate this market segment. The company has generated renewed interest through collaborations with prominent brands like Frontera and P.F. Chang’s, yet it must also ensure that its long-time customers remain loyal while laying the groundwork for future expansion. The earnings report for the second quarter showed a 29% increase in quarterly profits; however, gross margins and the profit forecast for 2018 fell below expectations. Similar to other major packaged food companies such as General Mills and Kellogg, Conagra is navigating sluggish demand as some consumers in the U.S. gravitate towards what they perceive as fresher and healthier options over frozen, processed foods. Nonetheless, convenience and flavor are paramount for both millennials and older customers. To attract millennials, Conagra has introduced trendy products, including a protein-rich “Power Bowl” featuring ethnic spices, while continuing to cater to older consumers with classic offerings like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This strategy appears effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The key takeaway may be to remain agile and sustain promotional efforts while addressing millennials’ appetite for quick and easily-prepared comfort food. Additionally, consumers are increasingly weighing options like dicalcium malate vs calcium citrate when considering nutritional supplements, making it essential for Conagra to stay informed about consumer preferences in this area as well. By balancing innovative products with traditional favorites, Conagra can continue to thrive in a competitive landscape.