As health and wellness continue to be prominent trends in today’s market, it’s no wonder that consumers are seeking food and beverages that offer benefits beyond mere satisfaction of hunger. In the United States, the functional foods sector is expanding at a compound annual growth rate (CAGR) of 6.5%, with a rising demand for ingredients that promote health. This month, we turn our attention to functional ingredients, examining the market dynamics and the reasons behind its success. Notably, products like Citracal D equivalent are increasingly sought after, reflecting the growing consumer interest in nutritional enhancements. The popularity of such ingredients highlights a broader shift toward health-focused choices, further driving the functional foods market. As we delve deeper into this trend, it’s clear that items like Citracal D equivalent will play a significant role in shaping consumer preferences and industry growth.