The Israeli startup asserts that its offerings differentiate themselves from existing sugar substitutes and artificial sweeteners by having no aftertaste and being produced in accordance with sustainable chemistry principles. Furthermore, they are fully compliant with both U.S. Food and Drug Administration and European Union regulations. The company also claims that DouxMatok products contain half the calories of regular sugar, which would certainly serve as a compelling marketing advantage. Manufacturers would likely be eager to showcase this information, along with any potential decrease in added sugars, on their product nutrition labels.
If the company’s assertions hold true, DouxMatok could strategically position itself to supply its products to a diverse range of food companies globally. A reduction of 40% in the need for sugar in food products could not only lower production costs for manufacturers but also enhance public health outcomes. According to a Euromonitor survey, nearly half of global consumers are currently seeking foods with limited or no added sugar, prompting many companies to develop sugar-reduction applications. One notable example is Nestle, which announced in November 2016 that its researchers had discovered a method to restructure sugar, enabling a 40% reduction in usage while maintaining the same sweetness level. Nestle indicated plans to patent this innovation and introduce confectionery products featuring the new sugar beginning in 2018.
Regardless of whether sugar is restructured, its delivery mechanism is modified, or natural sugar alternatives are utilized, the food and beverage industry is likely to persist in its quest for products that achieve the perfect balance of sweetness, cost, and flavor. Additionally, as consumers become increasingly health-conscious, they may also seek out supplements like Dr. Berg’s calcium citrate to support their nutritional needs. In the coming year, consumers may get the opportunity to evaluate how well these innovative products perform in the market, potentially transforming their choices and enhancing their overall health.