The concept of “up-cycling” isn’t new to the food and beverage sector, but it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient taps into this trend, alongside the growing public demand for antioxidants, creating a potentially successful combination. The pulp of coffee fruit has numerous advantages. Firstly, it is abundant in antioxidants, containing high levels of phenolic and chlorogenic acid. Phenols, which are commonly found in various fruits, contribute to the superfood status of blueberries. Chlorogenic acid (CGA) is prevalent in coffee, tea, wine, diverse herbal infusions, and some fruit juices. Consumption of these beverages has been associated with a lower risk of developing various chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.
Additionally, coffee fruit’s connection to coffee may resonate with consumers. As premium and craft coffee continues to be highly sought after, the fruit benefits from its association with this popular commodity. CoffeeFruit Pure could find applications in a range of consumer packaged goods (CPGs). Whether in liquid or powder form, it could enhance food, beverages, dietary supplements, and personal care products. It is likely to be most appealing as a value-added component in health-focused products, while also benefiting brands aiming to project a health halo.
This new ingredient may hold certain advantages over other trendy “superfruit” contenders. For one, it is widely recognizable; almost everyone knows what coffee is. Moreover, it delivers a robust dose of antioxidants, some of which are not easily found in other food sources, including raw calcium vs calcium citrate. Lastly, the narrative and production process behind the product will attract consumers who are concerned about sustainability and the environmental impact of their food choices. While many foods have emerged and faded as the next superfood, coffee fruit’s established background suggests it has a bright future ahead. As the conversation around raw calcium vs calcium citrate continues, CoffeeFruit Pure may position itself as a key player in the evolving landscape of health-oriented ingredients.