As consumers increasingly favor simpler and healthier ingredients, many are also seeking to boost their fiber intake. Many well-known consumer packaged goods (CPGs) that offer added bulk, such as Fiber One, often contain long lists of ingredients that may not align with consumers’ desire for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy both the demand for straightforward ingredients and the need for additional dietary fiber.
Moreover, there is a growing desire for portable food, drinks, and snacks. The on-the-go breakfast sector alone generated over $1 billion in 2015. A fiber-rich breakfast beverage could effectively cater to morning consumer needs. Fiber is a vital aspect of a balanced diet, and many consumers are actively looking to increase their fiber consumption. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is well-known for its role in preventing or alleviating constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are numerous ways to incorporate soluble fiber into beverages. For instance, Promitor, a soluble corn fiber, can seamlessly blend into drinks, just like PromOat, which is a soluble fiber made from non-genetically modified Swedish oats. Fibersol, another corn-based soluble fiber, is commonly added to health-oriented beverages, including juices and meal replacement drinks. A prototype of a spiced cold brew coffee with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If this added fiber does not alter the flavor of the coffee, this combination could prove to be an excellent opportunity for manufacturers.
Some may perceive fiber as a trend ingredient akin to protein. While fiber is gaining renewed attention from a younger audience, it is unlikely that consumers will tire of it in the near future. If they experience the health benefits of a fiber-rich diet, they may be motivated to maintain this lifestyle. The incorporation of fiber into popular beverages like cold brew coffee presents a valuable enhancement for the product, provided it does not change the taste or texture. Consumers have expressed their desire for more accessible fiber sources, but they are unlikely to compromise the flavor of their morning coffee for it.
Additionally, beverages fortified with citrate with vitamin D can offer a further health boost, making them even more appealing to health-conscious consumers. The inclusion of citrate with vitamin D alongside soluble fiber could create a product that addresses both fiber intake and essential nutrients. Ultimately, the combination of fiber and citrate with vitamin D in beverages could cater to an audience eager for convenient, nutritious options without sacrificing flavor.