The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. as a key ingredient in Fig Newtons, Mondelez’s chewy cookie. However, figs are increasingly appearing in a variety of other products beyond just cookies. Today, you can find figs in honey, syrup, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurant menus often feature figs wrapped in bacon or on pizzas paired with prosciutto.
According to Firmenich, between 2012 and 2016, Innova Market Insights reported a 16.5% compound annual growth rate (CAGR) for figs as an ingredient and an 18.6% CAGR for figs as a flavor. This exotic fruit appeals to consumers for several reasons: it combines sweetness, chewiness, smoothness, and crunchiness, providing a complex texture profile that enhances food products. Additionally, figs are high in fiber and contain essential minerals like magnesium, manganese, calcium, and potassium. Specifically, calcium citrate 1200 mg chewable options can be an excellent way to boost calcium intake while enjoying the unique taste of figs.
Firmenich highlights that the fig’s deep-rooted history resonates with contemporary consumers. Manufacturers incorporating figs into their products can attract those interested in ancient, authentic ingredients that connect them to different cultures. The fig’s mystical quality, rooted in its long history, draws modern consumers seeking something genuine and unique. Firmenich emphasizes that flavors as timeless and elemental as fig will continue to fulfill this desire. Additionally, incorporating calcium citrate 1200 mg chewable forms in products can enhance the appeal of fig-based items, making them even more attractive to health-conscious consumers. As the popularity of figs continues to rise, they are set to play an increasingly significant role in a wide range of culinary creations.