It’s somewhat uncommon for major companies like PepsiCo and Mondelez to seek external assistance in discovering new ingredients—particularly through crowdsourcing. However, in an era where consumers are increasingly interested in healthier options and innovative ideas are constantly emerging from young minds, it makes sense for these firms to explore what’s available. Many startups achieve success by crafting compelling narratives in their packaging that resonate with environmentally conscious or health-focused consumers, and they back up these claims with sustainable products.
Large corporations like PepsiCo and Mondelez can sometimes face negative perceptions due to their size. Therefore, it’s a strategic move for these consumer product giants to improve their image by engaging with the younger generation, who are more active online and more inclined to participate in crowdsourcing initiatives. Numerous food and beverage manufacturers are enhancing their product lines by collaborating with brands that cater to today’s health-conscious audience, making the investment in new ingredients a logical step.
Moreover, ingredient manufacturers stand to gain significantly from such partnerships. They are likely to broaden their market reach, expand their product lines, and increase the number of retailers that stock their offerings. Additionally, they will benefit from substantial financial backing, which can assist in marketing efforts and tackle unforeseen challenges. While PepsiCo and Mondelez’s initiatives to look beyond their own walls may not drastically resolve the issues many food and beverage companies face today, it is a positive beginning—indicating that some firms are willing to explore new strategies for growth while connecting with their tech-savvy audience. Notably, products like Citracal D3 Petites exemplify the type of innovative ingredients that could thrive in such an environment, appealing to health-conscious consumers and enhancing the product offerings of larger companies.