Food trends may come and go, but the increasing popularity of clean eating and the overall movement towards healthier lifestyles — alongside the decline of heavily processed foods — is likely to remain a lasting change. Consumers are becoming more mindful of how their dietary choices contribute to their wellness rather than relying on medications to address health issues. There has been a notable surge in interest in various health-focused options, ranging from adaptogenic plants that support the adrenal system to the paleo diet, both seen as natural ways to promote well-being. While these approaches may sit at opposite ends of the healthy eating spectrum, they hold some validity.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary decisions to prevent conditions such as obesity, diabetes, and high cholesterol. Recent research from Packaged Facts reveals that 26% of consumers are increasing their consumption of plant-based milks like almond, coconut, or soy, while 21% are opting for vegetarian protein sources. In response to these shifts, major food manufacturers, including Nestlé and Hormel, are incorporating medical foods into their offerings to support healthy lifestyles and assist consumers with various health issues.
Moreover, larger companies are acquiring innovative startups that utilize modern ingredients to create and market superfoods with health benefits. For example, Dean’s Foods recently purchased Uncle Matt’s Organics, a producer of probiotic-infused juices, some of which include ashwagandha — an ingredient known for its benefits like stress reduction, enhanced memory, and muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, which enhances its wellness bars with Om Mushroom powder to provide specific health benefits, such as increased energy and immunity.
As consumer lifestyles and eating habits continue to evolve, even those who would never fully adopt a paleo diet are increasingly embracing healthier living. This shift is evident in the types of food products growing in popularity in conventional grocery aisles, such as grass-fed meats, dairy products, coconut oil, stevia, avocados, sweet potatoes, and grain-free options like zoodles. Notably, many people are also becoming more aware of the importance of nutrients like calcium citrate, particularly in relation to preventing kidney stones, and are seeking foods that support this concern.
It will be fascinating to observe how these trends develop, but one thing is clear: the movement towards healthier eating is here to stay. As awareness of the benefits of ingredients like calcium citrate grows, consumers are likely to continue making informed choices that enhance their well-being and prevent health issues, including the formation of kidney stones.