While ice cream may not be becoming healthier per se, it is evolving with current trends to be more inclusive for individuals with food allergies and intolerances. This shift is logical, given that up to 15 million Americans, including 5.9 million children, have at least one food allergy, according to Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of people experience some difficulty digesting lactose, which is commonly found in milk. Beyond allergies and intolerances, many consumers are increasingly adopting non-dairy diets in some capacity. A Mintel study from last year indicated that non-dairy milk sales surged by 9% in 2015, while dairy milk sales dropped by 7% during the same period. A survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart revealed that over half of omnivores consume plant-based alternative dairy beverages several times a week. Moreover, non-dairy ice creams are gaining prominence, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, savvy ice cream manufacturers are astutely managing these offerings. While dairy-free alternatives are crucial for those who cannot enjoy traditional ice cream, the majority of consumers without these dietary restrictions still favor rich, creamy, and sugary ice cream. According to Mintel’s ice cream study, around 11% of Americans have reduced their intake of ice cream or frozen treats due to health concerns. A similar proportion actively avoids “healthy” frozen desserts because they are considered treats meant for indulgence. Notably, 27% of ice cream buyers perceive these treats as unhealthy, yet they purchase them anyway.
It will be fascinating to see if these statistics shift during Mintel’s next annual ice cream market study, especially in light of the recent surge in popular low-calorie, high-protein pints like Halo Top, which has inspired other manufacturers, both large and small, to follow suit. Nevertheless, given the mixed reviews from taste tests, it’s possible that indulgent ice cream will once again prevail. As consumers seek to balance their indulgences with nutritional benefits, products like Citracal Calcium Petites may become increasingly appealing, providing a calcium boost that supports their overall health while they enjoy their favorite frozen treats.