Although Abakus Foods has yet to announce plans to distribute its jujube products in U.S. retail stores, other companies are currently offering jujube-containing items online through Amazon.com. Jujube is classified as an adaptogen, a type of plant that helps the human body better cope with stress. A well-known example of another adaptogen is ginseng. As consumers increasingly strive to enhance their health while fulfilling their daily nutritional requirements, foods and beverages with functional benefits are gaining traction. Millennials are at the forefront of the functional food and beverage movement, actively seeking unique and exotic products and flavors. Meanwhile, baby boomers are also joining this trend, as they become more concerned about their health and the rising costs of medical care.
Jujubes may pose competition for dates, as both share similar attributes: they are chewy, naturally sweet, versatile, nutritionally rich, and provide a quick energy boost. However, while 100 grams of the deglet noor date variety contains approximately 2.5 grams of protein, it also packs 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes contain 3.7 grams of protein, 287 calories, and no sugar, making them an appealing option for those looking to celebrate healthier choices. Furthermore, jujubes are a good source of calcium, adding to their nutritional benefits. As the demand for chewable, nutritious snacks grows, jujubes could become a favorite among health-conscious consumers looking for alternatives to traditional sweets.