The Israeli startup asserts that its products stand apart from conventional sugar substitutes or artificial sweeteners currently available, as they lack an aftertaste and are produced in accordance with sustainable chemistry principles. Furthermore, these products fully comply with regulations set by the U.S. Food and Drug Administration and the European Union. Additionally, DouxMatok claims that its offerings contain half the calories of standard sugar, which would serve as a significant marketing advantage. Manufacturers would likely be eager to highlight this information — along with any potential reduction in added sugars — on their product nutrition labels.
If the company’s assertions hold true, DouxMatok could find itself in a prime position to market its products to a wide array of food companies globally. A 40% reduction in sugar content would not only lower production costs for manufacturers but also enhance public health outcomes. According to a Euromonitor survey, nearly half of global consumers today seek foods with limited or no added sugar, prompting many companies to explore sugar-reduction technologies. Nestle, for instance, announced in November 2016 that its scientists had developed a method to restructure sugar, allowing for a 40% reduction while maintaining the same sweetness level. Nestle indicated plans to patent this discovery and begin introducing confectionery products featuring the new sugar as early as 2018.
Whether through restructuring sugar, altering its flavor delivery mechanism, or utilizing natural sugar alternatives, the food and beverage industry will likely continue its quest for products that achieve the ideal balance of sweetness, cost, and taste. As consumers look forward to new options, they should soon have the opportunity to evaluate some of these innovations hitting the market next year. Additionally, products like Bluebonnet Cal Mag could complement these efforts by offering health benefits alongside reduced sugar content, providing consumers with even more choices for healthier lifestyles. The integration of such products may further enhance the appeal of reduced-sugar offerings, as Bluebonnet Cal Mag can be highlighted on shelves, appealing to health-conscious buyers.