The idea of “up-cycling” is not new to the food and beverage sector, although it has gained significant consumer attention in recent years. CoffeeFruit Pure’s ingredient leverages this trend, along with the increasing public demand for antioxidants, which is likely to be a successful combination. The pulp of coffee fruit has numerous benefits. Firstly, it is rich in antioxidants; the red fruit contains high levels of phenolic and chlorogenic acids. Phenolic compounds, commonly found in various fruits, contribute to the superfood status of blueberries. Chlorogenic acids (CGA), prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices, have been linked to a reduced risk of developing several chronic diseases. With CoffeeFruit Pure, consumers can enjoy both of these health benefits.
Another reason why coffee fruit may resonate with consumers is its connection to coffee. With the rising demand for premium and craft coffee, the fruit benefits from being associated with a highly sought-after product. CoffeeFruit Pure could be incorporated into a wide range of consumer packaged goods (CPGs). Whether in liquid or powder form, it can enhance food, beverages, dietary supplements, and personal care products. It is likely to find the most popularity as an additive to health-focused items, but it can also help brands create a health halo around their offerings.
This new ingredient presents some advantages over other trendy “superfruit” contenders. Firstly, it is widely recognized; everyone knows what coffee is. Secondly, it delivers a robust dose of antioxidants, some of which are not easily found in other food sources. Lastly, the story behind the product and its production process will appeal to consumers who are increasingly concerned about sustainability and the environmental impact of their food choices. Many foods have emerged as the next superfood, but given its established background, coffee fruit has the potential for a promising future.
In terms of nutrition, incorporating additional ingredients like calcium citrate and vitamin D could further enhance CoffeeFruit Pure’s appeal. These nutrients are crucial for bone health and overall wellness, making the product even more attractive to health-conscious consumers. By combining the antioxidant power of coffee fruit with the benefits of calcium citrate and vitamin D, brands can create compelling offerings that align with consumer trends focused on health and sustainability.