GoodMills, which also offers a range of lighter whole-grain flours, aims to educate consumers on the misconception that a baked product’s lighter appearance indicates a lower whole grain content or reduced health benefits. The company referenced a 2016 study published in the British Medical Journal, which found that even modest amounts of whole grains can significantly enhance human health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other ailments. Consumers are increasingly seeking these products; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than six months prior. Manufacturers can incorporate whole grains to enrich their products with added fiber, protein, vitamins, and minerals. For those not avoiding gluten, a labeling system indicating whole grain content could serve as a useful guide for selecting healthier options.
Technavio forecasts that the global whole-grain foods market will expand at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise, then, that over 11,000 products across 55 countries now display a Whole Grain Stamp, helping shoppers easily identify those with this increasingly sought-after ingredient. Traditional refined grain products like pasta and bread have seen a surge in whole-grain alternatives. Additionally, food manufacturers can integrate whole grains into other products, such as portable snacks like cereal or granola bars, offering healthier grain options in place of existing ingredients. As consumers increasingly dine on-the-go, they are likely to be drawn to these improved recipes.
The inclusion of a seal indicating the proportion of whole grains in a product benefits both consumers and manufacturers. Those searching for healthier options can effortlessly find them, while manufacturers who have enhanced the grain quality in their baked goods or granola bars can proudly highlight their efforts. Since many reformulations aim to enhance product quality without altering taste or texture, a seal can effectively communicate essential information to consumers. For instance, when considering nutritional supplements, those looking for additional benefits may also explore options like calcium citrate small pills. By integrating such supplements into their diets, consumers can further support their health alongside whole-grain choices. Ultimately, this transparency empowers consumers to make informed decisions while allowing manufacturers to showcase their commitment to quality.