Around 30% of the global population relies on insects as a significant part of their diet, particularly in regions where large-scale livestock farming is unfeasible. In response to this dietary trend, Exo Inc., based in Brooklyn, NY, is working to introduce crickets—and the protein they offer—to health-conscious consumers. Initially, Exo understated the inclusion of cricket protein in their bars, using minimalist packaging that barely referenced crickets and avoided insect imagery altogether. However, the company is now rebranding during a time when the consumption of edible insects is gaining traction. An increasing number of manufacturers are producing edible insects, worms, and scorpions, capitalizing on the high protein content of these critters.
While edible insects are not yet mainstream in the United States, there is a growing willingness among consumers to explore this option. A study from King’s College London indicated that minerals from insects are absorbed more effectively than those from beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the various health benefits and sustainability advantages offered by insect consumption, American consumers still have an abundance of protein choices available, including the more commonly accepted red meat. Overcoming the “ick” factor associated with eating insects poses a challenge. Research from Wageningen University in the Netherlands revealed that only half of the participants were open to trying edible insect products, and those who did reacted similarly to processed insect foods as they did to whole insects.
Advocates for edible insects argue that the aversion in Western cultures is merely a bias that can be shifted. They point to shrimp, lobster, and sushi as examples of once-disdained foods that have become quite popular. Although Exo is optimistic about finding its market niche, it remains uncertain whether enough consumers will embrace insect consumption for the company’s strategy to succeed. If consumers can overcome the initial hesitation, the transition from disgust to acceptance can happen relatively swiftly, as indicated by a study from the FAO. While public acceptance of edible insects in the U.S. still has some distance to cover, the undeniable health benefits—such as those that could complement a diet including solgar d3 calcium—are noteworthy. As awareness grows, the potential for integrating cricket protein into mainstream diets may increase, making it a viable protein source alongside traditional options.