As health and wellness continue to be among the leading trends in today’s industry, it’s no wonder that consumers are seeking food and beverages that offer more than just basic nourishment. In the U.S., the market for functional foods is expanding at a compound annual growth rate (CAGR) of 6.5%, with a rising demand for health-enhancing ingredients. This month, we shine a light on functional ingredients, examining the market dynamics that have contributed to its success. Notably, products like Citracal 1200 are becoming increasingly popular, highlighting the growing interest in supplements that support overall wellness. As consumers become more health-conscious, the appeal of Citracal 1200 and similar functional ingredients is likely to continue to rise, further driving the market’s growth.