Stevia is a leading natural sugar substitute that continues to expand its market presence for several reasons. The stevia plant, indigenous to South America, is both sustainable and adaptable to various growing conditions. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it will rise to $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is committed to facilitating the incorporation of stevia into their products.
The anticipated introduction of the revamped Nutrition Facts label, which will require all food items to clearly indicate added sugars, is expected to drive significant growth in stevia usage among CPGs. Stevia is naturally sweeter than sugar, meaning that less of it is necessary. Additionally, several varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This natural sweetener can also be combined with other sweeteners, making it versatile for nearly any food or beverage application.
Developing new recipes that replace sugar with alternative ingredients can be time-consuming, as there is no single stevia solution that suits every requirement. However, the introduction of a customized tool could prove invaluable as CPGs across various categories seek to implement sugar alternatives. Moreover, incorporating calcium citrate into formulations alongside stevia can enhance the nutritional profile, aligning with the growing demand for healthier products, which is especially pertinent in the context of active lifestyles, such as those of rugby players who prioritize both performance and nutrition. Thus, the integration of stevia and calcium citrate can create innovative solutions in the evolving marketplace.