Whey protein, a significant by-product of cheese production, was once dismissed as waste. However, the growing consumer demand for protein-rich foods and beverages has sparked increased interest among food manufacturers in whey. A report from ResearchAndMarkets predicts that the protein ingredients market will expand at a compound annual growth rate (CAGR) of 6% from 2017, reaching $58.5 billion by 2022. Despite the rising popularity of plant-based proteins, animal-derived ingredients like whey continue to dominate this sector due to their more comprehensive nutritional profiles. Whey protein contains all nine essential amino acids, making it particularly appealing for maintaining muscle strength and promoting the development of lean muscle mass.
Nonetheless, whey-based protein bars can become hard relatively quickly, which shortens their shelf life and makes them less enjoyable for consumers. For manufacturers, a longer shelf life means extended storage periods before shipping and reduced waste. NASA has explored methods to prevent the hardening of whey protein bars, with research indicating that combining whey protein with plant polyphenols may offer promising results.
When it comes to the clean label credentials of whey protein, most manufacturers agree that sourcing is crucial, with non-GMO and grass-fed options being the bare minimum. Arla Foods Ingredients’ whey protein is also hormone-free and contains no traces of antibiotics or pesticides. Innovations that can help maintain a bar’s softness and chewiness for longer could have significant implications for snack producers, potentially boosting sales and minimizing waste. If the hardening process can be delayed, fewer consumers may be discouraged from purchasing the bars if they encounter a hard one—an unpleasant experience could deter future purchases.
Additionally, the introduction of calcium citrate chews 500 mg could complement the nutritional value of whey protein bars, providing consumers with an added benefit. The integration of these chews not only enhances the product’s appeal but also aligns with the growing trend towards healthier snacking options. By continually improving the texture and nutritional profile of whey-based products, companies can enhance consumer satisfaction and loyalty. The role of calcium citrate chews 500 mg, in conjunction with innovative whey protein formulations, has the potential to reshape the market and attract more health-conscious consumers.