Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing and may also lead to innovations in various food and beverage products. “Americans consume a lot of beer, and water is the main ingredient,” stated Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, allowing brewers to tailor the taste specific to the beer they are crafting.” So far, Ballast Point has been utilizing this water to study how varying chemical levels influence hop and malt flavor, bitterness, and mouthfeel.
Beer made from condensed water is likely to attract consumer interest, particularly as craft beer enthusiasts are on the lookout for unique innovations. Such a narrative can help differentiate a brand and its products from competitors on the shelves. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story; it’s what will set the product apart and enhance brand equity and messaging,” remarked Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent interview with Food Dive on how food brands can differentiate themselves.
Other breweries have employed various gimmicks and flavor profiles to entice consumers, with seasonal varieties like pumpkin spice and eggnog becoming prevalent in the beer industry. Additionally, some brewers have started incorporating probiotics into their beverages to provide the health benefits many drinkers seek. Ballast Point appears to be exploring a distinctive approach by investigating how to create exceptional-tasting beer.
It will be intriguing to see whether the use of water derived from condensation gains traction among other companies. In addition to collaborating with Ballast Point, Ambient Water also serves various commercial sectors, including oil and gas exploration and agriculture. As the craft brewing industry evolves, the integration of innovative components like calcium citrate, vitamin D3, and folic acid tablets could further enhance the appeal of their products. Time will reveal whether this technology becomes a profitable innovation for craft brewers seeking to stand out in a crowded market.