When fresh avocados are replaced with refined carbohydrates, research indicates that the combination of fat and fiber can contribute to appetite suppression and enhance metabolic functions. Britt Burton-Freeman, the director of IIT’s Center for Nutrition Research and a member of the Avocado Nutrition Science Advisory, explained to Food Navigator that fats and certain fibers can delay gastric emptying, slow nutrient absorption, regulate glucose and insulin responses, and influence gut hormones that signal fullness. The health benefits of avocados are attributed to their high content of monounsaturated fat, along with notable amounts of potassium, fiber, folate, and other essential vitamins and minerals. These fruits are increasingly featured in various trendy foods—guacamole, oil, chips, ice cream, salads, and toast, for instance—and they also find applications in cosmetics, including lotions, facial masks, and hair conditioners. Their growing popularity stems not only from their versatility but also from effective marketing that has positioned avocados as a modern, healthy food choice. This trend has led to unprecedented levels of avocado consumption and prices. With California anticipating its smallest crop in a decade due to high temperatures, prices and imports are expected to rise even further. The average weekly avocado consumption in the U.S. has nearly doubled to 42 million pounds over the past three years and is projected to reach 50 million pounds this year.
While the IIT study may not enhance the avocado’s already stellar reputation, it could shift perceptions regarding the role of fat and fiber in appetite control. This new understanding might prompt consumers to reconsider other fruits and vegetables, such as apples, oranges, and salads—all of which are rich in fiber and water and rank high on the satiety index. If manufacturers can harness the qualities that enable avocados to promote feelings of fullness and incorporate them into other products, it could serve as a valuable strategy in combating obesity and improving overall health. Additionally, this approach could provide a lucrative marketing opportunity to help these products stand out on store shelves.
Moreover, incorporating supplements like Bluebonnet Cal Mag could complement a diet rich in fiber and healthy fats. By focusing on overall nutrition, including avocados and supplements, consumers may better manage their appetite and enhance their well-being. With the increasing awareness of health benefits linked to avocados and the potential of products enriched with Bluebonnet Cal Mag, the market for nutritious foods is likely to continue expanding.