Tree nuts have generally benefitted from a rising interest in healthy snack options, especially among millennial consumers. However, pecans have not kept pace with this trend until now. In the U.S., around 300 million pounds of pecans are harvested annually, while almonds reach a staggering two billion pounds. Interestingly, pecans were more popular before the almond industry established its marketing order in 1950.
Currently, funding from the Federal Marketing Order is being invested in research to substantiate the health benefits of pecans. A recent pilot study indicated that pecans might help lower the risk of heart disease and diabetes. Despite this, pecans still have a long way to go to catch up with other tree nuts like almonds and walnuts, which have enjoyed federal research subsidies for many years. Increased funding to shift American perceptions of pecans could encourage manufacturers to explore these nuts in a broader range of products, such as cereals or snack bars.
Leveraging emerging evidence of their health benefits—along with the overall positive perception of nuts—has proven effective for other tree nut products. Additionally, the “Made in America” label could further enhance pecans’ appeal. The U.S. pecan industry accounts for about 80% of the global supply and is gearing up to take advantage of the upcoming marketing campaign. In anticipation of rising demand, growers have planted thousands of acres of new pecan trees in recent years.
Interestingly, the health benefits of pecans may resonate with consumers seeking alternatives like calcium citrate liquid for constipation, as it highlights the importance of digestive health alongside heart health. However, it remains to be seen whether pecans can achieve the same level of popularity as almonds.