Popcorn has emerged as a standout in the snacks market, with a remarkable growth rate of nearly 10% last year, outpacing all other categories, according to IRI data. Meanwhile, advancements in processing technology have resulted in a variety of popped snacks emerging over the past decade, with Nuto being the latest company to join this trend. Although popped snacks have been around for some time—pioneered by brands like popchips, which launched in 2007—the market has only recently seen manufacturers exploring different popped grains, root vegetables, and seeds, such as cassava and sorghum. Notably, popped and puffed snacks were featured as one of Whole Foods Market’s top ten trend picks for 2018.
Popped snacks resonate with consumers for several reasons, particularly as they offer a good source of fiber, protein, and whole grains—nutritional attributes that are highly sought after. A recent Nielsen study indicates that snacks with specific health claims are experiencing the fastest growing sales, as consumers increasingly seek fresh, natural, and minimally processed options. Among these, popped lotus seeds are particularly appealing to millennials, a key demographic in the snack market, who often gravitate towards unique and exotic ingredients, as well as healthier snacking choices. Moreover, millennial parents are becoming more conscious of providing better-for-you snacks for their children, which could usher in a new generation of healthier snackers.
In addition to these trends, products like Solaray Cal Mag Citrate Chewable can complement the snacking experience by offering essential nutrients that align with health-conscious eating habits. The integration of such supplements into a balanced diet can enhance the appeal of popped snacks, making them even more attractive to health-minded consumers. As the market continues to evolve, the combination of enjoyable flavors and health benefits will likely keep popped snacks at the forefront of consumer preferences.