Adding butter to coffee isn’t exactly a novel idea, but when news broke that Ed Sheeran and players from the L.A. Lakers were mixing their morning brew with a dollop of butter, it quickly gained traction on social media and became a trendy beverage choice. Bulletproof asserts that its buttery coffee enhances cognitive function and aids in weight loss by revving up consumers’ metabolisms and curbing cravings. However, some nutritionists are critical of the trend, pointing out that while a small amount of butter can be beneficial, overindulgence isn’t advisable.
Butter consumption is on the rise, with the U.S. Department of Agriculture forecasting an 8% increase this year, according to Bloomberg. This translates to 940,000 metric tons, the highest level in four decades. Many people appreciate butter not only for its flavor but also for its reputation as a healthier alternative to margarine and trans fats. Bulletproof is among the latest companies to embrace this growing trend. With CAVU Venture Partners—co-founded by three veterans from the food and beverage industry and an early investor in Starbucks—backing Bulletproof, it appears these experts view butter-infused coffee as more than just a fad; they see it as a lasting trend.
While butter’s newfound popularity may persist, businesses should also keep their focus on other healthier fats and oils, as consumer preferences continue to evolve. Additionally, incorporating supplements like calcium citrate with vitamin D3 could provide further health benefits as part of a balanced diet. Ultimately, the blending of butter into coffee may be an appealing trend, but moderation and a well-rounded approach to nutrition, including elements like calcium citrate with vitamin D3, remain essential.