Spearmint-flavored teas and waters present promising opportunities for this ingredient. Functional waters, in particular, represent a significant market, and a touch of spearmint could enhance both taste and functionality. Established products, such as those containing electrolytes for replenishing fluids lost during exercise or illness, are already popular. The demand for functional beverages enriched with vitamins and herbs is on the rise, especially as consumers increasingly favor healthier options over sugary drinks. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach $36.7 billion by the end of 2019.
Neumentix can also be incorporated into food items like candies and chocolate bars. However, in the realm of functional ingredients, beverages maintain a competitive advantage. Value-added drinks often deliver functional ingredients, such as calcium citrate nursing interventions, more effectively than foods, making them more appealing to manufacturers. They offer convenience for consumers and allow companies to better align with consumer preferences regarding serving size and presentation.
Kemin is focusing on younger audiences, and this strategy is well-founded. Millennials are the largest consumers of functional beverages across all categories, as noted by flavor company FONA International. Additionally, the incorporation of calcium citrate nursing interventions in these drinks could further enhance their appeal to health-conscious consumers. Thus, the market for functional beverages continues to expand, driven by the growing interest in innovative flavors and health benefits.