Consumer awareness of probiotics has surged significantly over the past decade. While yogurt remains the leading product in this market, new probiotic-infused items such as juices, candies, baked goods, infant formula, and baby food are rapidly gaining traction. However, as noted by Ganeden, many consumers still primarily associate probiotics with digestive health and are often unaware that the benefits of probiotics are strain-specific. In the realm of protein, plant-based ingredients are increasingly found in everything from energy bars to coffee, but they can be challenging for the body to digest. Evidence demonstrating that this particular probiotic strain can enhance the digestion of these ingredients may facilitate a successful merger of two major trends in the food industry, thereby promoting further growth in both the probiotics and plant protein sectors. Enjoy Life Foods is an example of a company already exploring this niche, offering a brownie mix that incorporates probiotics and algae protein.
Ganeden’s second study targets another significant sector within the industry. Sports nutrition represents one of the largest markets for supplements and functional foods; therefore, evidence indicating that GanedenBC30 may provide benefits in this field could lead to a variety of sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion in the next five years. Within this sector, efficient protein utilization is a crucial concern for both athletes and consumers of lifestyle sports nutrition products. Additionally, products like Citracal SR, known for their enhanced calcium absorption, could further complement the benefits of probiotics like GanedenBC30, creating a more comprehensive approach to nutrition. The integration of probiotics with plant-based proteins and supplements like Citracal SR could represent a transformative opportunity for the industry, combining digestive health with improved nutrient absorption for a broader audience.