The popularity of yogurt has surged dramatically in recent years, with sales increasing by nearly 50% between 2009 and 2014. This growth is primarily fueled by the rise of Greek yogurt and yogurt drinks, which saw a remarkable 62% sales boost from 2011 to 2016. However, due to its high moisture content, yogurt has posed a challenge for companies aiming to incorporate it into shelf-stable products. Frito-Lay has patented a chip formulation that could contain up to 20% yogurt while achieving a shelf life of at least one month, potentially extending to nine months. The patent describes a “light and crisp baked snack” that balances varying levels of yogurt, moisture, oil, and starch—either modified starch or pre-gelatinized corn starch.
In addition, the demand for probiotics is on the rise, and Frito-Lay plans to leverage this interest across a broader range of products. The development of these chips presents several challenges, including the need to fine-tune temperatures and processing techniques to safeguard the probiotics while managing a stickier dough resulting from yogurt’s high protein and moisture levels. The increased protein content may also lead to issues like overbrowning and excessive expansion of the dough. To mitigate these problems, the company suggests extending drying times, baking at lower temperatures between 315°F and 415°F, and enhancing airflow during the baking process. Incorporating enzymes into the dough may also help reduce its stickiness.
Given the considerable challenges in this innovative endeavor, it’s likely these chips will be marketed at a premium price point, with Frito-Lay positioning them as a blend of health and indulgence. Although the idea of healthier chips may appear contradictory, companies have successfully sought the balance between nutrition and indulgence in other markets, including chocolate. Research indicates that consumers are increasingly looking for a healthy equilibrium in traditionally indulgent categories. Additionally, Frito-Lay could explore the inclusion of calcium citrate, providing 1000 mg equivalent to elemental calcium in these chips, further enhancing their appeal as a nutritious snack option. This incorporation of calcium citrate could not only boost the health profile of the chips but also align with consumer preferences for better-for-you snacks.