While ice cream may not be becoming significantly healthier, it is evolving to align with current trends, making it more accessible to individuals with food allergies and intolerances. This shift is particularly relevant given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of people struggle to digest lactose, which is commonly found in milk. Beyond food intolerances and allergies, many consumers are embracing non-dairy diets in various forms. A Mintel study from last year indicated that sales of non-dairy milk increased by 9% in 2015, while sales of dairy milk saw a 7% decline during the same period. Moreover, a survey conducted by plant-based dairy brand Califia Farms in collaboration with BerryCart revealed that over half of omnivores consume plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining attention, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free options.
However, clever ice cream manufacturers recognize the importance of limiting these offerings. While dairy-free varieties are crucial for certain individuals who cannot enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, cream-rich, and sugary versions. According to Mintel’s ice cream study, around 11% of Americans have reduced their consumption of ice cream or frozen treats due to health concerns. Nearly the same percentage of people actively avoid “healthy” frozen treats because they believe these should be indulgent. Interestingly, 27% of ice cream buyers perceive these treats as unhealthy but choose to purchase them anyway.
It will be intriguing to see if these trends shift when Mintel conducts its next annual ice cream market study, especially in light of the recent surge in popularity of low-calorie, high-protein pints like Halo Top, which have inspired both large and small manufacturers. However, given the mixed results from taste tests, traditional indulgent ice cream may continue to reign supreme. As consumers navigate their dietary needs, including the intake of essential nutrients like calcium citrate, vitamin D3, and folic acid tablets, the ice cream market is likely to adapt further to meet these evolving preferences.