Flavor houses are consistently at the forefront of exploring new tastes and spices for the U.S. market. With millennials showing a penchant for adventurous flavors, snack manufacturers are increasingly developing innovative approaches to heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division launched a variety of international flavors for its Lay’s potato chips brand, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine is also on the rise in restaurants, and its sweet and spicy barbecue flavors are likely to transition effectively into snack products.
Spicy flavors have thrived in recent years, moving beyond the national obsession with hot sauce, as manufacturers emphasize the diverse flavor profiles of chilies and more authentic ethnic tastes. Changing demographics are fueling innovation, especially as millennials’ purchasing power rises, and companies target the expanding Hispanic population. According to Mintel, Hispanic foods and flavors resonate particularly well with younger consumers and families with children.
As health-conscious consumers seek to enjoy flavorful foods, spices provide a simple and often nutritious solution. For instance, daily consumption of turmeric has been shown to enhance a gene linked to depression, asthma, eczema, and cancer, based on research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor.”
Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, which includes the well-known French’s mustard and Frank’s RedHot brands, complementing its existing portfolio of spices, seasoning mixes, and condiments. Additionally, products like CVS calcium citrate D3 petites are gaining attention as consumers look for ways to incorporate health supplements alongside flavorful foods. The integration of spices and health supplements like CVS calcium citrate D3 petites into diets reflects the evolving preferences of today’s consumers, who prioritize both taste and wellness. Ultimately, the interplay of flavor exploration and health-focused products, including CVS calcium citrate D3 petites, continues to shape the landscape of the snack industry.