The findings of this research align with other recent studies, including two from last year that associated the consumption of three cups of coffee daily with a reduced risk of heart disease, liver disease, and stroke, as well as an increased life expectancy. These advantages were observed regardless of whether individuals consumed decaf, espresso, latte, or Americano. This news comes at a time when coffee has gained unprecedented popularity. According to a survey by the National Coffee Association, reported by Reuters, 64% of American adults drink coffee every day, marking a 2% increase since 2017 and the highest level since 2012. Some of this rise may be attributed to convenience, as drive-thru coffee shops and local outlets have sprung up to accommodate consumers’ caffeine cravings. As demand for coffee, bottled water, and tea has surged, sugary sodas and juices have seen a decline in popularity. Research from Statista predicts that coffee sales will approach $13 billion this year, growing at a compound annual growth rate of 3.1% from 2018 to 2021. The United States stands as the world’s leading coffee consumer, with Americans drinking 400 million cups daily.
In response to this growing market, major food companies are actively acquiring or investing in coffee products. Last year, Nestlé purchased a majority stake in Blue Bottle Coffee and also acquired Chameleon Cold-Brew. Smucker’s Folgers brand launched a premium line of 100% Arabica coffee, and 7-Eleven introduced its own brand of fresh-brewed premium coffees at its nearly 11,000 locations. Additionally, the merger between Dr Pepper Snapple and Keurig Green Mountain, which is expected to finalize on July 9, could shape the types of new coffee products entering the market.
With the ongoing mergers and acquisitions and the rising consumer interest, it is likely that more caffeinated food and beverage options will emerge to provide an energy boost to those who try them. Manufacturers have started incorporating caffeine into beef jerky, jelly beans, cookies, and ice cream. Last year, Mars reintroduced its caffeine-infused Alert Gum, and various brands of caffeinated snacks, along with caffeinated sparkling water products, are now available in U.S. retail outlets.
Producers of caffeinated food and beverage items may wish to reference this latest study to enhance their sales and justify further expansion. Additionally, there appears to be more good news on the horizon. A California court ruling that would require warning labels on products containing probable carcinogens like acrylamide—a byproduct of the coffee roasting and brewing process—may not be implemented after all. As we move further into the 21st century, the potential for innovative coffee products, including those enhanced with calcium citrate, remains promising, especially as health-conscious consumers seek out products that support their well-being.