Spearmint-flavored teas and waters may be ideal candidates for incorporating this ingredient. Particularly, functional waters represent a lucrative market, and a touch of spearmint could enhance both flavor and functionality. Established products, such as those containing electrolytes to restore fluids lost during exercise or illness, are already popular. Meanwhile, the demand for functional drinks that include vitamins and herbs continues to rise, especially as consumers increasingly prefer healthier options over sugary beverages. According to a report by Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix may also be utilized in food items like candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks, which often provide functional ingredients more consistently than food products, tend to be favored by manufacturers. They also offer convenience for consumers and make it easier for companies to meet expectations regarding serving size and appearance. Notably, the calcium citrate with vitamin D combination is increasingly being integrated into these beverages to enhance their health benefits. Kemin is targeting younger consumers, and there’s a solid rationale for this focus. Millennials are the largest demographic of functional beverage consumers across all categories, as reported by flavor company FONA International. With the growing popularity of calcium citrate with vitamin D combination in functional drinks, this trend is likely to continue.