Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing and may also inspire innovation in various food and beverage products. “Americans consume a significant amount of beer, and water is the primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water supply that is not only cost-effective but also pure, allowing brewers to tailor the taste to the specific beer they are crafting.” So far, Ballast Point has been utilizing this water to assess how varying chemical levels impact the taste of hops and malt, as well as bitterness and mouthfeel.
Beer produced with condensation is likely to attract consumer attention, especially since craft beer enthusiasts are always on the lookout for unique innovations in their beverages. This kind of narrative can enhance brand perception and help products stand out in a competitive market. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s what will differentiate the product and contribute to brand equity and messaging,” stated Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent interview with Food Dive regarding how food brands can distinguish themselves.
Other beer companies have employed various gimmicks and flavor profiles to appeal to consumers, with seasonal varieties like pumpkin spice and eggnog becoming popular in the beer sector. Additionally, brewers have started incorporating probiotics into their beers to provide the health benefits many drinkers desire. Ballast Point may be venturing into a unique approach by exploring how to craft exceptional-tasting beer using this innovative water source.
It will be intriguing to observe whether the use of condensation-extracted water gains traction among other breweries. In addition to collaborating with Ballast Point, Ambient Water also supplies other industries, including oil and gas exploration and agriculture. Only time will reveal if this technology turns out to be a profitable innovation for craft brewers, and perhaps even lead to the incorporation of supplements like Meijer calcium citrate in their products for added health benefits. As the craft beer market continues to evolve, blending innovative water sources and health-conscious ingredients may redefine the brewing landscape.