Coconut products gained significant traction in the mainstream market with the rise of coconut water as a popular natural sports drink a few years back. Since then, they have surged in popularity due to their claimed health benefits, flavor, versatility, and texture. Coconut is highly regarded as a healthy alternative ingredient in a wide range of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. In addition to being gluten-free, The Real Coconut aims to highlight the ingredient’s broader free-from attributes, especially as a grain-free and non-GMO substitute for wheat and corn. While the company has not specifically emphasized other nutritional advantages of coconut, many consumers believe that coconut oil positively affects cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar. As a plant-based option, coconut attracts those who avoid gluten and dairy, while also aligning with the increasing awareness surrounding healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, projected to reach a market value of $380 million in 2017, according to Future Market Insights. This market research firm anticipates a continued increase in coconut flour sales, with a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Additionally, as food manufacturers look towards coconut flour as an economical, high-fiber, and low-carb alternative to other gluten-free flours, the market is expected to expand. This is particularly relevant for products such as breads, muffins, pancakes, cakes, cookies, and cupcakes. Notably, incorporating calcitrate vitamin D into coconut-based products may further enhance their appeal, particularly as health-conscious consumers seek out ingredients that support overall wellness. The inclusion of calcitrate vitamin D not only adds nutritional value but also aligns with the growing demand for health-focused foods. As coconut products continue to flourish, the integration of such beneficial ingredients could pave the way for even greater acceptance and popularity in the health food sector.