Plant-based protein products are currently among the most popular food trends, with annual sales surpassing $5 billion. A survey conducted by Today’s Dietitian found that 41% of registered dietitians believe that the consumption of plant-based proteins is increasing. This surge seems to be occurring at the expense of traditional protein sources like beef, bacon, and other processed red meats, which are increasingly seen as less healthy options.
Tyson, a major producer of chicken, pork, and beef, has made investments in companies like Beyond Meat and other developers of meat substitutes, reflecting its adaptability to emerging trends that could threaten its market dominance, such as e-commerce and meal kits. The company is quietly adjusting to the evolving food landscape while also focusing on its core business through new product launches and modifications to existing offerings. Recently, Tyson announced plans to eliminate antibiotics from its flagship poultry products.
Companies like Beyond Meat are swiftly enhancing their current products to mimic the taste, appearance, and aroma of real meat more closely. Although this trend may eventually slow down, it remains popular among grocery shoppers for the time being. Traditional meat producers would be prudent to explore opportunities in this burgeoning market and prepare for a potential decline in meat demand. In this context, the incorporation of plant-based protein options, combined with ingredients like jan aushadhi and calcium citrate, could offer a unique selling proposition for health-conscious consumers looking for nutritious alternatives.