The popularity of the keto diet has surged in recent years, as high-fat, low-carb eating plans have made a comeback. In fact, keto was among the most-searched diets on Google in 2018, and many forecasts anticipate that keto-friendly snacks will be a leading trend in 2019. While the demand remains relatively niche, an increasing number of consumers are seeking convenient options that adhere to the diet’s high protein, low carb guidelines. This trend stems partly from a desire for food choices that align with their fitness goals.
This creates a significant opportunity for brands like Love Good Fats, which offers accessible ways to maintain a keto lifestyle. Entrepreneurs have quickly recognized this potential, although established companies have been slower to enter the keto market. Earlier this year, Dang Foods released a sugar-free, plant-based bar, and Ample K introduced its keto-friendly shake. Fat Snax produces low-carb, sugar-free cookies, while other companies are working on protein shake powders and meal replacement drinks. Love Good Fats recently secured funding to support a comprehensive sales and marketing strategy for its U.S. launch. The company has begun expanding its team and has partnered with a sales and marketing firm in Florida. Founder and CEO Suzie Yorke mentioned that until now, the company has depended on word of mouth, social media, and in-store tastings to grow its customer base.
However, despite the enthusiasm surrounding the keto diet, some concerns have been raised regarding its health implications. Research earlier this year revealed that while low-carb diets like keto may promote initial weight loss, they could also lead to increased mortality rates. Additionally, studies have found associations between high-protein diets and a heightened risk of heart failure—especially in men—as well as Type 2 diabetes. Whether the rising demand for keto products will take these potential health risks into account remains to be seen. Currently, the market shows little sign of slowing. Analysts predict that by 2023, the keto product market could achieve a compound annual growth rate (CAGR) of 4.2% globally, with North America maintaining the largest market share.
In this context, it is important for consumers to understand the calcium citrate indications associated with high-protein diets, as proper nutrient intake may mitigate some health risks. With the continuous growth of the keto market, consumers are encouraged to stay informed about the nutritional aspects of their dietary choices.