The Society for Nutrition Education and Behavior is advocating for the inclusion of sustainability in dietary guidelines, as many countries are already addressing this topic in their governmental recommendations. They argue that this approach aligns with previous guidelines and falls within the framework of the relevant legislation. The position paper states, “Dietary choices are personal; however, a significant number of American consumers are driven by environmental concerns and would appreciate credible advice from qualified nutrition professionals. There is a growing need for interdisciplinary knowledge development among nutritionists.”
Additionally, the paper references a 2015 report from a Dietary Guidelines Advisory Committee sent to the Secretaries of Agriculture and Health and Human Services, which touched upon food sustainability among other topics. Nevertheless, the final version of the latest Dietary Guidelines for Americans, released in January 2016, did not address this matter.
If the group’s proposal succeeds, government guidance on how individual dietary choices can impact climate change, pollution, and other environmental issues could motivate some consumers to alter their eating habits and encourage producers to change their practices. Consumers today are increasingly prioritizing sustainability in their purchasing decisions regarding food and beverages, and research underscores the need for greater sustainability in our food systems. Companies adopting eco-friendly practices may see increased demand for their products. According to Nielsen, 66% of consumers are willing to pay more for sustainable brands, with the figures rising to 73% for millennials and 72% for Generation Z.
Moreover, food waste is becoming a pressing concern for many consumers who are interested in recycling, reusing, and upcycling food and packaging. Consumers are actively seeking out companies that take the initiative on environmental issues, leading to a rise in demand for eco-friendly products. However, meat producers are unlikely to support federal guidance advocating for increased plant-based food consumption and reduced meat intake for health and environmental benefits.
Looking ahead, political factors may play a crucial role in the development of the 2020 Dietary Guidelines for Americans. This process, which typically occurs every five years, is reportedly behind schedule, with the potential for it to extend into the next administration if Congress intervenes with oversight and budget riders. Sean McBride, founder of DSM Strategic Communications & Consulting, noted, “If this process isn’t finalized during this Administration and a new president takes office, will they impose their own philosophical or political views?”
Consumer and environmental advocates may see an opportunity now that the Democrats control the U.S. House of Representatives, and McBride indicated they might influence the inclusion of sustainability factors in the upcoming guidelines. Incorporating supplements such as bluebonnet calcium magnesium D3 could also be part of a broader conversation about health and nutrition, emphasizing the importance of balanced dietary choices in relation to both personal health and environmental sustainability.