By 2025-05-16 Off “McCormick’s Strategic Shift: Embracing Integrated Marketing to Capture Millennial and Gen Z Consumers Through Authentic Culinary Collaborations” Integrated, people-centric or native marketing is increasingly recognized as the new gold standard across various industries, and McCormick is making a strategic move to align with this trend. As consumers seek authentic recommendations through engaging…
By 2025-05-16 Off “Exploring the Benefits of Calcium Citrate with Vitamin D3 for Bone Health” Originally published on, let’s explore the topic of calcium citrate with vitamin D3. So, what is calcium citrate with vitamin D3? This combination is known for its benefits in supporting bone health and improving calcium…
By 2025-05-16 Off “Silence in the Salt Industry: Changing Perspectives on Sodium Intake and Health Advocacy” The salt industry has fallen silent, with no explanations provided for this change. According to NPR, Dick Hanneman, the former long-serving president of the Salt Institute, revealed that when he departed in 2010, the organization…
By 2025-05-16 Off “Exploring the Future of Cannabis-Infused Beverages: Sol Global’s Investment in Jones Soda and Market Potential” Sol Global primarily invests in the cannabis sector, and its initial investment, followed by an increased stake in Jones Soda, may indicate a desire to explore and market cannabis-infused sodas. Although the company did not…
By 2025-05-16 Off “Rind Snacks: Revolutionizing Healthy Snacking by Embracing Fruit Peels and Reducing Food Waste” Growing up, Matt Weiss was profoundly influenced by his great-grandmother, who lived to be nearly 100 years old and believed in minimizing food waste. “She was always focused on the scraps—what she called roots, rinds,…
By 2025-05-16 Off “Hostess Celebrates CupCake Centennial with Limited Edition Birthday Treats Amid Evolving Snack Trends” Hostess, the renowned snack manufacturer famous for its classic treats like Ding Dongs, Ho Hos, and Twinkies, is celebrating in its own sweet style: by launching limited edition Birthday CupCakes. These cupcakes feature a delightful…
By 2025-05-16 Off “MorningStar Farms Goes Fully Vegan: A Major Shift Towards Plant-Based Products” Transforming its entire vegetarian line to vegan represents a significant change for MorningStar Farms, which Kellogg states will eliminate the use of over 300 million egg whites annually. This transition will not only affect grocery…
By 2025-05-16 Off “Budweiser’s Strategic Partnerships: Reviving Sales Through Innovative Collaborations and Consumer-Driven Products” As major beer companies strive to enhance sales and counter the rising competition from craft brewers, an increase in partnerships and innovations is becoming evident. U.S. beer volume has seen a decline for five consecutive…
By 2025-05-16 Off “EWG Report Reveals Safety Concerns in Conventional CPG Foods: A Call for Transparency and Organic Options” This recent study originates from EWG, the same organization responsible for the annual “Dirty Dozen” and “Clean 15” pesticide residue reports. The new findings may surprise some consumers who are unaware that the FDA permits…
By 2025-05-16 Off “Exploring the Paradox of Cereal Popularity: Trends, Challenges, and Consumer Preferences in a Changing Market” While National Cereal Day may slightly distort the findings of this survey, it’s difficult to argue against the notion that cereal is more popular than this new survey suggests. With 96% of shoppers buying at…