The idea of “up-cycling” has been around in the food and beverage sector for some time, but it has gained substantial traction among consumers in recent years. CoffeeFruit Pure’s ingredient taps into this trend while…

While many shoppers are exploring alternative protein sources, chicken, beef, turkey, pork, and seafood remain the most frequently chosen items in their grocery carts. Overall, consumers express a desire to adopt healthier eating habits, which…

Reducing sugar content in food and beverages has become a primary objective for manufacturers today. There is a growing consumer preference for healthier options and clear, transparent labeling. The revised Nutrition Facts panel, which has…

The quest for the next big superfood seems never-ending. While familiar options like blueberries, avocados, and salmon have earned this title, they are readily available in supermarkets. For an ingredient to achieve superfood status, it…

Quorn is keen to scientifically validate the benefits of mycoprotein, the contentious mold-based ingredient in its non-animal protein offerings. Earlier this year, the company reached a settlement in a class-action lawsuit initiated by a woman…

U.S. consumers may be making an effort to incorporate more vegetables into their diets, but this doesn’t imply a desire for pureed beets in their morning yogurt. Does this mean savory yogurts are off the…

The target consumer demographic for this product line remains ambiguous, yet it effectively addresses the simultaneous demand for both nutritional enhancements and sensory pleasure. Nutritionally speaking, this product significantly differs from another brand that offers…

Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have struggled to meet these standards, often gaining a negative reputation for being unhealthy. As food manufacturers work to change…

Given the current avocado craze, it’s not surprising that a produce company has developed a variety perceived as healthier for fat-conscious consumers, marketed as ideal for smoothies, cold soups, and cocktails. Although avocado supplies are…

It’s not surprising that millennials show a greater interest in probiotics compared to older generations. Generally, younger individuals have more robust digestive systems than their older counterparts, but they also exhibit a strong preference for…