In her narrative about the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted the primary obstacle the company encountered: it was a well-established brand striving to engage a demographic that…

Improving the texture of gluten-free bread remains a significant challenge for bakers, as many gluten-free options tend to have a dry crumb structure and a coarse texture. Gluten, the protein found in wheat, is responsible…

For years, nutritionists have emphasized a key finding that this study confirms: foods labeled as “diet” often cut down on fat but increase sugar, leading to a host of issues. Recent research has challenged longstanding…

The concept of choosing seaweed as a pasta option may deter some individuals, particularly baby boomers and older consumers. However, as awareness of healthy eating grows, seaweed is increasingly becoming a significant ingredient in various…

The advantages of a plant-based diet are widely recognized. Participants in the plant protein sector will use this research to bolster an expanding collection of studies advocating for reduced meat consumption in favor of plant-based…

CPG sales are beginning 2017 on a somewhat sluggish note, as several major companies have reported declining sales figures so far this year. While some attribute these disappointing numbers to the White House and broader…

Originally published on, the article highlights the benefits of Watsons Calcium Citrate. This supplement is an excellent source of calcium, which plays a crucial role in maintaining healthy bones and teeth. With Watsons Calcium Citrate,…

Nielsen’s report indicates a decline in chip and pretzel sales in recent years; however, meat snacks are driving growth in the salty snack sector, showing a robust increase. Millennials, in particular, are gravitating towards meat…

Snack and beverage powerhouse PepsiCo has contemplated acquiring another major firm, but thus far, it has yet to identify one that would provide the long-term growth necessary to justify such a purchase. “There isn’t a…

Although 3-D printing is experiencing rapid growth, the technology remains in its early stages. Futurologist Jeremy Rifkin has stated that this technology has the potential to initiate a new industrial revolution, potentially eliminating traditional production…