The initiative to enhance vanilla and cocoa flavors with stevia-derived ingredients may appear to be a novel strategy for PureCircle; however, it is a natural progression of the company’s existing offerings. Much of PureCircle’s efforts…

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According to data from the Hartman Group mentioned in a press release, heart health is the top concern for consumers when they shop for groceries. The research indicates that 55% of American consumers actively seek…

TerraVia may be a company that has ventured too far ahead of consumer trends. While the plant-based protein market is thriving, driven by the increasing popularity of soy and nut-based products, consumer acceptance of algae…

Three additional tree nuts—walnuts, pistachios, and almonds—are already permitted to make similar heart health claims, and the Dietary Guidelines for Americans recommend including nuts in one’s diet. The Centers for Disease Control and Prevention identifies…

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Once criticized for their fat content, nuts have transformed their image and are now seen as a key ingredient in healthier products. Their popularity has surged not only in snacks but also in grain-free offerings,…

The U.S. grain market has been predominantly influenced by GMO varieties since they were introduced over two decades ago. Despite food manufacturers’ efforts to cater to the rising consumer demand for non-GMO ingredients, these genetically…

BARLEYmax was developed in the 1990s by CSIRO, a renowned research institution in Australia. This non-GMO barley variety is recognized for its exceptional dietary fiber content, which includes soluble fiber in the form of beta-glucan,…

Coca-Cola is exploring innovative approaches to engage the public and discover the next great non-sugar sweetener. While food and beverage companies launching contests for consumers is not a new phenomenon, Coca-Cola’s strategy is unique. Recently,…