In her narrative about the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted a significant challenge faced by the brand: it was an established name striving to connect with a…

Improving the texture of gluten-free bread remains a significant challenge for bakers, as many gluten-free options tend to have a dry crumb and coarse texture. Gluten, a protein found in wheat, is essential for providing…

Nutritionists have long pointed out what this study confirms: Foods labeled as “diet” often cut back on fat while adding excessive sugar, leading to various health issues. Recent research has cast doubt on traditional concerns…

The concept of incorporating seaweed as a preferred type of pasta might deter some individuals—particularly baby boomers and older generations. However, as more consumers become increasingly aware of their dietary choices, seaweed is emerging as…

The advantages of a plant-based diet are widely recognized. Those involved in the plant protein industry will incorporate this research into an expanding array of studies advocating for consumers to reduce their meat intake in…

CPG sales are beginning 2017 on a somewhat subdued note, with several major companies reporting declines in sales thus far this year. While some attribute these low figures to the White House and economic uncertainty,…

Originally published on, the article discusses the benefits of calcium citrate d. This compound is known for its high bioavailability, making it an excellent choice for those looking to enhance their calcium intake. As the…

Although Nielsen’s report indicates a decline in sales of chips and pretzels in recent years, meat snacks are driving growth in the salty snack category with impressive growth rates. Millennials, in particular, are gravitating towards…

PepsiCo, the snack and beverage powerhouse, has explored the possibility of acquiring another major company but has yet to identify one that would provide the long-term growth necessary to justify such a purchase. “We have…

While 3-D printing is experiencing rapid growth, the technology is still in its early stages. Futurologist Jeremy Rifkin has claimed that this advancement could lead to a new industrial revolution, potentially eliminating production lines for…