Consumers are adopting a more comprehensive perspective on health, wellness, and nutrition. They are less inclined to take yet another pill and are increasingly avoiding chemicals and artificial ingredients. Instead, they prefer foods that contribute…

Take a walk through any large grocery store or specialty shop—or visit an online food product site—and you’re likely to encounter a variety of protein powders, energy drinks, power bars, probiotics, vitamin waters, and calcium-fortified…

Eight O’Clock Coffee is not the first brand to introduce infused and functional coffee blends. The market has long featured various flavor-infused coffees, and now options such as wine-infused and THC-infused coffees are available for…

DIY weddings have been a popular trend for years and show no signs of waning. Last year, the average wedding in the U.S. cost over $35,000, prompting many couples to take on various wedding tasks…

In recent years, dietary fiber has experienced a significant transformation. Once primarily associated with older individuals aiming for regularity, it has now expanded its appeal to younger consumers eager to adopt a high-fiber lifestyle. Research…

Stevia is gaining popularity as consumers become increasingly skeptical of sugar and seek out natural alternatives. According to Grand View Research, the global stevia market has been rapidly growing, with an estimated value of $337.7…

Sparkling water is currently the trendiest beverage on the market. Over the past decade, soda sales have significantly declined, with U.S. soda consumption hitting a 30-year low in 2015. As soda sales decreased, the popularity…

Welch’s decision to intensify its presence in the soda market could be a clever strategy to broaden its brand reach, particularly because its fruit-based beverages may have an advantage over conventional sodas. For example, Welch’s…

First published on, the importance of calcium citrate malate and vitamin D3 during pregnancy cannot be overstated. These nutrients play a crucial role in supporting both maternal health and fetal development. Ensuring an adequate intake…

The significant rise in the number of insurance claims related to severe allergic reactions to food serves as a strong indication that food allergies may be increasing. Experts have differing opinions on whether food allergies…