Kraft has expressed its belief that “consumers deserve cheese as it should be,” noting that over half of all consumers prefer to avoid added hormones in their food. As a result, the company aims to…

Revamping ingredient lists has shifted from being an exception to a norm in consumer expectations. A recent survey by Innova reveals that 91% of U.S. consumers perceive food and beverage options with recognizable ingredients as…

Rhythm Superfoods, which Jensen mentioned might soon simplify its name to just Rhythm, has faced challenges due to the unavailability of co-packers for kale. Consequently, the company had to build its own manufacturing facilities. Although…

WeWork’s investment in Laird seems unconventional at first glance. A more established startup is funding a company operating in an entirely different sector with a very specialized product. However, the broader context indicates that we…

Due to the substantial number of participants in the latest study, its findings may be more trustworthy compared to those from surveys with fewer respondents or those sponsored by pro-GMO organizations. An online survey conducted…

There is frequent discussion surrounding the rise of new superfoods, yet very few actually achieve that designation. Soybean pulp may be one of the exceptions, especially if the collaboration between two California food companies proves…

A more expansive definition of whiskey could revolutionize its production, encouraging consumers to explore new varieties and increasing demand. Currently, most whiskeys are crafted from barley, corn, rye, and wheat. However, some companies are not…

Scientists are focusing on the tomato as a potential carrier for spicy flavors due to its comprehensive range of genes supporting pungency, higher yields compared to chili peppers, and its status as a well-established model…

This index serves as further evidence that cannabis is gaining legitimacy. The federal government tracks the Consumer Price Index (CPI) for essential categories such as food, housing, medical care, transportation, and energy—calculations that influence the…

The Israeli company has made significant strides in developing a technology that allows for the extraction of 70% protein concentrate from chickpeas. This concentrate has been utilized in various prototypes, including snacks, dairy alternatives, meat…