Reducing sugar has become a key priority for both manufacturers and consumers, yet achieving this goal is more challenging than it appears, especially since consumers often resist losing the sweetness they enjoy. This is particularly…

The energy drink industry has recently faced heightened scrutiny due to allegations that certain leading brands are aggressively targeting teenagers with their marketing. In the United States, the energy and sports drink market has seen…

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During its recent earnings call, Kraft Heinz CEO Bernardo Vieira Hees indicated that the company is undergoing a phase of “renovation” and innovation. “Over the past three years, we have more than doubled our percentage…

The sparkling water market continues to thrive, driven by increasing consumer interest in healthier soda alternatives. Once closely associated with La Croix, this category has become highly competitive, with major beverage companies entering the fray.…

Fiber is widely recognized for its numerous health benefits, such as regulating blood glucose levels and potentially preventing Type 2 diabetes. It also plays a role in reducing the risk of colon cancer and heart…

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Yakult and Danone’s Activia brand were trailblazers in the probiotic industry, but the gut health category has significantly expanded in recent years, extending the reach of probiotics and their claimed health benefits beyond just the…