According to a press release citing data from the Hartman Group, heart health is the top health consideration for consumers while grocery shopping. The research indicates that 55% of U.S. shoppers actively seek to avoid…

TerraVia might be a company that is venturing too far ahead of consumer trends. While the plant-based protein market is booming, with increased sales of soy and nut-based products, consumer acceptance of algae in food…

Three other tree nuts—walnuts, pistachios, and almonds—are already permitted to display similar claims regarding heart health, and nut consumption is endorsed in the Dietary Guidelines for Americans. The Centers for Disease Control and Prevention note…

For many years, soda reigned as a dominant beverage, but the introduction of local taxes has accelerated a decline in its consumption. Since 2005, numerous cities have enacted taxes, beginning with Berkeley, California, which imposed…

Once viewed negatively due to their fat content, nuts have successfully transformed their image and are now recognized as essential ingredients in healthier products. Their popularity has surged not only in snacks but also in…

The U.S. grain market has been significantly influenced by GMO varieties since their introduction over two decades ago. Despite food manufacturers’ attempts to cater to the growing consumer preference for non-GMO ingredients, these GMO grains…

BARLEYmax was created in the 1990s by CSIRO, a renowned research institution in Australia. This non-GMO barley variety is recognized for its high dietary fiber content, which includes soluble fiber like beta-glucan, insoluble fiber, and…

Coca-Cola is exploring innovative avenues to engage the public and discover the next groundbreaking non-sugar sweetener. While consumer contests in the food and beverage industry are not a new phenomenon—Folgers recently launched a jingle contest…

The increasing consumer demand for premium and value-added products has significantly impacted the bottled water market, leading to some confusion regarding specialty label claims. For instance, the term “vapor distilled” used by Coca-Cola’s SmartWater confused…

Kombucha, a fermented tea with a tangy flavor, typically contains around 1% alcohol, leading some producers to encounter regulatory challenges. Suja Juice’s cautious approach to entering this market is understandable, as the presence of alcohol…