The initiative to enhance vanilla and cocoa flavors with stevia-derived ingredients may appear to be a new venture for PureCircle; however, it is a logical progression of the company’s established offerings. PureCircle has long concentrated…

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According to data from the Hartman Group mentioned in a press release, heart health is the top health concern for consumers when shopping for groceries. Research indicates that 55% of U.S. consumers actively seek to…

TerraVia may be a company that is venturing too far ahead of consumer trends. While the plant-based protein market is thriving with increasing sales of soy and nut-based products, consumer acceptance of algae in food…

Three additional tree nuts—walnuts, pistachios, and almonds—are currently permitted to make similar heart health claims, and the consumption of nuts is encouraged in the Dietary Guidelines for Americans. The Centers for Disease Control and Prevention…

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Once viewed negatively due to their fat content, nuts have transformed their image and are now considered a vital ingredient in healthier products. Their popularity has surged not only in snacks but also in grain-free…

The U.S. grain supply has been largely dominated by genetically modified organism (GMO) varieties since their introduction over 20 years ago. Despite food manufacturers attempting to cater to the growing consumer preference for non-GMO ingredients,…

BARLEYmax was developed by the esteemed Australian research organization CSIRO in the 1990s. This non-GMO barley variety was recognized for its remarkable dietary fiber content, which includes soluble fiber like beta-glucan, insoluble fiber, and resistant…

Coca-Cola is exploring innovative avenues to engage the public and discover the next groundbreaking non-sugar sweetener. While contests for consumers are a familiar tactic among food and beverage companies, Coca-Cola’s approach is particularly unique. For…