In her account of the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted the primary challenge the brand faced: it was a well-established name trying to connect with a demographic…

Improving the texture of gluten-free bread remains a significant challenge for bakers, as many gluten-free options often exhibit a dry crumb structure and a coarse mouthfeel. Gluten, the protein found in wheat, is essential for…

Nutritionists have long highlighted what this study has confirmed: foods labeled as “diet” often reduce fat content while increasing sugar levels, leading to various issues. Recent research has challenged traditional concerns surrounding fats, particularly saturated…

The concept of choosing seaweed as a pasta alternative may deter some individuals, particularly baby boomers and older generations. However, as more people become increasingly aware of their dietary choices, seaweed is emerging as a…

The advantages of a plant-based diet are widely recognized. Players in the plant protein sector will incorporate this research into a growing compilation of studies advocating for a reduction in meat consumption in favor of…

CPG sales have kicked off 2017 on a somewhat sluggish note, as several major companies have reported a decline in sales thus far this year. While some attribute these disappointing figures to the White House…

Originally published on, the article discusses the benefits of Solgar Calcium Vitamin D. This supplement is renowned for its ability to support bone health and enhance calcium absorption in the body. Regular intake of Solgar…

According to Nielsen’s report, while sales of chips and pretzels have been on a decline in recent years, meat snacks are driving growth in the salty snack market with a notable increase in popularity. Millennials,…

PepsiCo, the leading snack and beverage corporation, has explored the possibility of acquiring another major company, yet it has not identified one that would ensure the long-term growth necessary to warrant such a purchase. “We…

While 3-D printing technology is experiencing rapid growth, it remains in its early stages. Futurologist Jeremy Rifkin has indicated that this technology could initiate a new industrial revolution, potentially eliminating traditional production lines for a…