The sparkling water market continues to thrive, driven by increasing consumer demand for healthier soda alternatives. Once dominated by La Croix, this segment has become highly competitive with entries from major beverage corporations. For instance,…

Fiber is widely recognized for its numerous health advantages, such as regulating blood glucose levels and potentially preventing Type 2 diabetes, as well as aiding in the prevention of colon cancer and heart disease. However,…

Yakult and Danone’s Activia brand were trailblazers in the probiotic market, yet the gut health category has experienced significant growth in recent years, extending the benefits of probiotics well beyond the dairy section. While yogurts…

Consumers already link organic products with environmental advantages, perceiving the absence of fertilizers and pesticides as key characteristics. Since mainstream shoppers generally believe that organically grown foods are more beneficial for the environment compared to…

The FDA advises a daily intake of at least 28 grams of fiber for a 2,000-calorie diet. According to the agency’s guidelines, to be labeled as a “good source of fiber,” a product must contain…

The FDA’s regulations for menu labeling were first enacted in 2010. Since then, numerous delays over the past eight years have highlighted the complexity of these requirements, especially for variable products such as pizza or…

For years, analysts have been attempting to decode the millennial consumer, and there’s a compelling reason behind this endeavor. According to projections from the U.S. Census Bureau, millennials are anticipated to outnumber baby boomers as…

According to the International Food Information Council’s 2017 Food and Health Survey, most consumers recognize the importance of incorporating more whole grains into their diets, with 65% stating they are eating them more than before.…

The initiative to enhance vitamin D levels is part of a broader strategy from Kellogg. The company has also reduced sugar content in Coco Pops by 40%, decreased sodium levels, and launched new organic and…

Ocean Spray is focused on providing scientific evidence to support the claimed benefits of cranberries, moving beyond mere anecdotal claims. While cranberry supplements fall outside FDA regulation, many already assert benefits related to urinary tract…