Quorn is keen to scientifically validate the benefits of mycoprotein, the contentious mold-based ingredient found in its non-animal protein offerings. Earlier this year, the company resolved a class-action lawsuit initiated by a woman from Los…

While U.S. consumers are increasingly aiming to incorporate more vegetables into their diets, it doesn’t imply they are eager for pureed beets in their morning yogurt. However, this doesn’t necessarily spell the end for savory…

The target consumer demographic for this product line is somewhat ambiguous; however, it effectively addresses the simultaneous demand for nutritional enhancements and sensory indulgence. Nutritionally, the product significantly differs from another brand that offers similar…

Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not fulfilled these criteria and have even developed a questionable reputation. As food manufacturers aim to change this perception…

Given the current avocado trend, it’s no surprise that a produce company has introduced a variety perceived as healthier for fat-conscious consumers, marketed as perfect for smoothies, cold soups, and cocktails. Despite a decrease in…

It is not surprising that millennials show a greater interest in probiotics compared to older consumers. This younger demographic generally has more efficient digestive systems than their senior counterparts, yet they have demonstrated a strong…

Sunflower seeds, the fruit of the sunflower, are often seen primarily as a snack, yet they rank among the healthiest snack options available. Rich in vitamins and minerals, they are also a fantastic source of…

According to the Code of Federal Regulations, a soft drink can carry the “diet” label as long as it is not considered “false or misleading.” This terminology, utilized by soda manufacturers to indicate sugar-free and…

Mintel’s research highlights a category that has been losing popularity to higher-protein and more portable options in recent years. Interestingly, millennials, who are recognized for their preference for healthy choices, have shown a strong inclination…

The findings from this survey should not come as a surprise to food manufacturers and retailers, given the ongoing trend of consumers moving away from sugar. In fact, reducing sugar content in food and beverages…